Baadshah

Baadshah (English: Emperor) is a 2013 Telugu action-comedy film directed by Srinu Vaitla. The film was produced by Bandla Ganesh under his Parameswara Art Productions banner. It stars Jr. NTR and Kajal Aggarwal in the lead roles and is their second film together after Brindavanam. The soundtrack was composed by S. Thaman and this is his second collaboration with Srinu Vaitla. Cinematography was handled by Jayanan Vincent, R D Rajasekhar and K V Guhan. The film was released worldwide on 5 April 2013, receiving positive reviews from critics and was declared "Blockbuster" at the box-office. It was premiered at the Osaka Asian Film Festival 2014 held in Japan. The film was also dubbed into Hindi under the title Rowdy Baadshah by Goldmines TeleFilms. Baadshah released in 1550 Screens worldwide with 1200 Prints.

DEVELOPMENT: While wrapping up the film Dookudu, Srinu Vaitla announced his next film with Jr. NTR which would be produced by Bandla Ganesh on Parameswara Art Productions in July 2011. He further added that would take a gap of 2 months and then would start working for this film. The film was initially titled as Mafia with a tagline Manchi Kutumba Katha Chitram in the same month. But due to unknown reasons the film was officially titled as Baadshah, after considering the title Action in January 2012. It was reported earlier that Jr. NTR allotted the dates from February and the film would be launched in the same month. However, the film was launched on 18 March 2012 in an event held at Ramanaidu Studios in Hyderabad. The event was attended by Telugu actors Ram Charan Teja and Venkatesh. The film also marked the last film of Srinu Vaitla with Kona Venkat as he had differences with him and it was confirmed by the duo that they would never team up again in the future.

CASTING: The Technical team along with the Music Director S. Thaman that delivered Dookudu worked for this film. Jr. NTR gone lean to give a new look for his character in this film. It was also reported that Jr. NTR's character would have multiple shades in the film. Though the makers tried to rope Samantha initially, she couldn't be a part of the film due to her busy schedules. Finally the makers zeroed Kajal Aggarwal to play the lead lady's role in the film which marks her second collaboration with Jr. NTR after Brindavanam. Popular actor Navdeep, who was known for his varied hero roles, was roped in to play one of the antagonists of the film. Another popular Telugu, Tamil Hero Siddharth was roped in to play a crucial cameo role of Jr. NTR's brother. Popular Actress Suhasini Maniratnam was signed in March 2013 to play the role of Jr. NTR's mother in the film. Mahesh Babu was reported to be the Narrator of a part of the film and after much speculation, the makers confirmed the news that Mahesh is providing Voice-over for some crucial scenes in the film. It was also revealed that Brahmanandam would play the role of a Cop in the film and his role was said to be very special in the film. Meenakshi Dixit and Brazilian Model Nicole Amy Madell were roped in to perform item numbers in the film.

FILMING: Seoul, where the initial scenes were shot. Though initially planned on 15 June 2012, the Principal photography started from 1 July 2012 at Milan in Italy after being shifted from Seoul. First schedule was initially said to be held in Europe. But the unit after shooting key portions at Italy shifted to Europe where two songs and some key scenes were shot. After filming for a hectic and long schedule in Europe and Italy, the unit proceeded to Bangkok. It was reported that some key scenes in Mafia Backdrop will be shot there. The film was shot extensively in Bangkok for more than 1 and a half month till 25 September 2012 and it was reported that 60% of the film's shoot was completed by then. The new shooting schedule of the film began in a private house in Hyderabad, where few comedy scenes and other vital scenes will be canned on the lead cast. The Unit returned from Bangkok and the shooting resumed in Hyderabad from the last week of September 2012. The shooting later commenced at Novotel hotel in Hyderabad wher scenes on Jr. NTR, Mukesh Rishi and others were canned. The filming resumed in Hyderabad from the second week of October 2012. In the same month, the Introduction fight of Jr. NTR was canned at a huge set erected at the famous Aluminium Factory in Gachibowli under the supervision of Vijayan, which was said to be one of the highlights of the film. After canning few other action sequences, the unit continued its shoot in Hyderabad in November 2012 where some key scenes were shot on the lead pair as well as other actors. In December, the shoot continued at Rajiv Gandhi International Airport at Shamshabad in Hyderabad for 3 Days. In the same month, Navdeep joined the sets of the film. Later the shooting continued at a temple in Kachiguda and Daspalla Hotel in Hyderabad. The Climax of the film was shot at Nagarjuna Sagar in which Jr. NTR, Navdeep, Kelly Dorje and others participated for a week. Then a song on Nicole and Jr. NTR was canned at Annapurna 7 Acres Studio. After completing few patch work activities at Novotel, the shooting finally came to an end on 15 March 2013.

BOX OFFICE: Being the biggest outing of NTR after Colossal flops like Oosaravelli, Shakti and Dammu, expectations were very high among the audience on this film. However, this film opened to weak start, collecting INR35 million (net) all over the world, thus emerging as the highest opening grosser of Jr. NTR's career and got a super hit status. It is also the 7th hit of Srinu Vytla . The film has collected INR9.3 million (net) in the first week worldwide.[63] The film has collected INR427.1 million (net) in three weeks worldwide. The film has collected INR560.2 million (net) in 40 days worldwide and entered into all time bottom three in TFI.

SOUNDTRACK: The Soundtrack of the film was composed by S. Thaman, who previously worked with both Jr. NTR and Srinu Vaitla. Music discussions were held in Ooty. The soundtrack consists of 6 Tracks all composed by S. Thaman with Ramajogayya Sastry penning 3 of them and Krishna Chaitanya, Viswa, Bhaskarabhatla Ravikumar penning each. The audio launch of the film was held at Ramanaidu Studios in Nanakramguda, Hyderabad on 17 March 2013 and the audio was released through Aditya Music label. The audio was a huge success and The Hexa Platinum Disc function of the film was held on 31 March 2013 at Novotel in Hyderabad.